Reliance Digital

Important past events – Launch of Brand, growth graph of the company and important events over the years

Reliance Digital is the IT consumer durable arm of Reliance Retail Ltd which in turn is a subsidiary of Reliance Industries Limited. Reliance Retail Ltd. was established in 2006. Reliance has plans to open 150 digital stores and 60 iStores or Apple stores across the country. Each iStore is designed to cover an area of 2,000 to 3,000 sq. feet and is set up at a cost of Rs.7 to 8 million. The Reliance Digital stores are to cover a space of 20,000 to 25,000 sq. ft. and would involve an investment of Rs.3000 per sq. ft. Reliance Digital also plans to sell India’s first electric car, Reva Car.

Product/Business Divisions – Type of business and product details

Reliance Digital houses the entire range of household electronics, appliances, computers, gaming and telecom products. Reliance Digital is a part of the multi-format stores launched by Reliance and has over 150 international and national brands along with more than 4000 products on offer at competitive prices. It also promises to offer the largest display of product models in India. The range of products offered by Reliance Digital include audio and video products like TVs, DVD players, car audio players; electronic musical instruments as well as digital cameras; gaming consoles and games; computers and their peripherals; mobile and fixed-line phone instruments. The range of durables offered by Reliance Digital is air conditioners, refrigerators, water purifiers, and kitchen and home appliances. Reliance Digital also has a host of accessories for all product categories.

The IT consumer durable arm of Reliance Retail has a store-in-store which is dedicated to Apple products like iMac desktops, MacBook notebooks, iPods, Mac Software along with a range of accessories for each of these products. Reliance Digital stores offer the facility to try and feel every product before making a decision. The Experience Zones have been specifically designed in order to simulate true-life conditions to familiarize consumers with every product. The Experience Zone houses high-end entertainment systems like home theatres, televisions, home and car music systems. Reliance ResQ is the service arm of Reliance Digital which makes technical support available to its customer 7 days a week and is fully geared to provide end to end solutions. Reliance Digital also has in place extended warranty plans for its customers.

The format stores under the Reliance Digital have been launched in all major cities like Hyderabad, Bangalore, Delhi, Mumbai and Chennai.

Corporate Structure – The company board of directors, important executives and other people instrumental to the success of the company.

Mr. Ajay Baijal, President and CEO, Reliance Digital and President Corporate Planning, Reliance Retail Ltd.

Mr. Raghu Pillai, President and Chief Executive, Reliance Retail Ltd.

Mr. Manu Kapoor, Senior Vice-President Corporate Affairs Division, Reliance Retail Ltd.

Mr. Bijay Sahoo, Head of Human Resources, Reliance Retail Ltd.

Board of Directors

Mr. Raghu Pillai, Mr. Mukesh Ambani, Mr. Manoj Modi, Mr. Dipak Jain